9 Black-Owned Beauty Brands

and their bestsellers

The global influence of Black culture is undeniable. Today we're honoring just a sprinkling of the founders and their creations that make the world of beauty, a little more beautiful.

Setting the Stage




An Allure Best of Beauty winner, Don't Despair, Repair! deep conditioning mask is a cult favorite. Made with 97% natural ingredients, it promises to strengthen, hydrate, and repair damaged hair. Good for all hair types.

oyin handmade


Oyin Handmade is an OG in Black hair care. When founder Jamyla Bennu couldn't find the products she needed, she made them herself. In her kitchen. Oyin's Honey Wash Shampoo is an excellent hydrator for your dry tresses.

shani darden


Aesthetician to the stars, Shani Darden's  Retinol Reform is the kinder, gentler retinol treatment. The time-release formula delivers potent ingredients over time for less irritation.

knc beauty


Kristen Nicole Crowley launched KNC Beauty in 2016 with this Collagen Infused Lip Mask. It has since become a red carpet favorite, plumping the lips of many a starlet. And, they're all-natural! 

mented cosmetics


Birthed from the idea that every woman should see herself represented in the world of beauty, the founders of Mented set out to create the perfect nude lipsticks for the highly melanated. They succeeded. My favorite? Dope Taupe

beauty bakerie


Another lipstick lover's dream, Beauty Bakerie delights the senses with dessert inspired confections for the face. Try the uber popular Matte Lip Whip. Available in 8 long-wear shades!

luv scrub


Ditch your loofah and fall in love with this magical mesh total body exfoliator. It stretches to 50 inches so you can get at those hard-to-reach areas. 

54 thrones


I was sold on the name alone but then came the amazingly luxurious Ugandan Vanilla + Ethiopian Honey Beauty Butter. Heavenly! All ingredients are ethically sourced from cooperatives and artisans across the continent.

pear nova


Rachel James created Pear Nova in 2012 and draws inspiration for her nail lacquers from world wonders, runway designers, and remarkable women. Can't go wrong with those directions!