Get Down With the Brown Girl Beauty Challenge

Welcome to September! I am super excited to launch the 30-Day Brown Girl Beauty Challenge on Instagram! Photo challenges on Instagram are really popular and a lot of fun so I decided to host a photo-a-day challenge that highlights the best in brown girl beauty. With an eye toward celebrating our unique beauty and giving some love to the brown girl beauty brands we love, this fun challenge draws inspiration from the every day to the glamorous. We’ll even channel a little Cookie Lyons and Olivia Pope for good measure.

Wanna play? Great!

Brown Girl Beauty Challenge on Instagram

Instagram Brown Girl Beauty Challenge

Here’s what you need to do:

  • Follow me on Instagram (@patranila) and search for the #BrownGirlsBeautyChallenge tag.
  • Check out the daily prompts and have some fun with your interpretation of the day’s theme.
  • If you don’t have a particular item or look, you’re free to pick a variation on the theme and tell us all about it.
  • Share your look on IG and be sure to tag your photos with #BrownGirlBeautyChallenge so your photos become part of the community.
  • Make new friends by commenting and liking other Brown Beauties.

When the challenge is complete, I’ll select some of the best photos for a feature that will highlight the Instagram profiles of those that rocked this challenge! Might it be you? I hope so!

We start September 1 so get your gear together and snap away. I can’t wait to see all your brown girl beauty fabulousness! See you on IG and in the meantime, here’s a little inspo!

[Tweet “I’m taking the #BrownGirlBeautyChallenge on Instagram! “]

Brown Girl Beauty Challenge presented by The Patranila Project - September on IGBrown Girl Beauty Challenge presented by The Patranila ProjectBrown Girl Beauties from left to right: Misty Copeland, Necole Beharie, Lupita Nyong’o Kerry Washington, Viola Davis, Solange Knowles, Ledisi and Gina Rodriguez.


Black Opal Beauty


  1. I love challenges, I just always forget to do them. LOL. This looks like total fun so I’ll have to check it out cause I know it’s a lot of work to put together too.

    1. Patranila says:

      Awesome! Can’t wait to see your beautiful pics!

  2. This looks like a great challenge! I love Instagram even though I’m not that much of a makeup girl, I will be checking out the hashtag!

  3. I see a few I may participate in. This should be fun all around.

  4. I love this challenge! Looks like a fun way to celebrate brown girls something I am ultra passionate about…will certainly be keeping up

    1. Patranila says:

      Cool! I hope you can post a few pics too!

  5. This seems like so much fun! I definitely want to see what products people think are overrated!

  6. This challenge sounds like fun. I am so self conscious about my lips that I have never worn lipstick.

    1. Patranila says:

      Well, we must fix that! Start with some gloss, there’s less commitment. LOL

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