Under Armour has long been one of my favorite fitness brands. I have a drawer full of it, most of it snagged from former boyfriends (but that can be our little secret). So when I was invited to participate in a high-intensity rooftop workout led by Natalie Uhling
(NUfit) as part of the Under Armour
IWillWhatIWant campaign, I was thrilled!!
I Will What I Want is ‘a reminder that you don’t need permission, advice or affirmation when you have WILL. It’s a celebration of who you are. As an athlete. As a woman. As everything in between and beyond.’ Perhaps you’re familiar with the campaign that features female athletes including downhill skier Lindsey Vonn, pro tennis player Sloane Stephens and ballerina Misty Copeland. Have you seen Misty’s commercial? Amazing!
[Tweet “I don’t need permission, advice or affirmation. #IWillWhatIWant”]
The latest addition to the I Will What I Want universe is Gisele Bundchen and her inclusion alongside the ranks of these elite athletes does not come without controversy. Check out her commercial to see what I mean.
No matter who they choose as inspiration (though I do adore Misty), I love the concept of I Will What I Want! The simple message being, your will trumps all! It was Abraham Lincoln who said, ‘you can have anything you want if you want it badly enough.’ Same thing! And as for the rooftop workout, you had to really want it because Miss Natalie put us through our paces! Under Armour outfitted us all from head to toe and the NUfit creator certainly made us work for it!
Working Out With Under Armour
Some of us (who shall remain nameless) retreated to the snack table a little before the end of the workout but who could blame us them? Some of us them weren’t entirely prepared for the highness of the high-intensity workout and…there was sushi and veggies and Prosecco waiting.
After the sweating, we watched the launch of the Gisele spot, mingled and made new friends.
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| Me and Abiola willing ourselves off the ground! |
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| Abiola, +Grace Kelle of Lean Girls Club & Patranila. |
Made impromptu videos! 
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| Abiola, Ty and Christen. |
And then tweeted about it all!
We’re bloggers, what else would we do! We had a fantastic time! Want to get in on all the Under Armour goodness? Check out their
YouTube Channel to meet all the Women of Will and visit
Under Armour Women for the best in fitness gear and accessories.
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| Oscar-style selfie by Natalie Uhling. |
Thank you Under Armour for your embrace and encouragement of all things woman!
What do you WILL for yourself today?
Get Fit With Under Armour
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What a great promotion and event. I love Under Armour clothes- they have great stuff for undergear when I am playing hockey!
Yes! They give just the right amount of support. Love it!
What a cool event – I wonder if they had one in Baltimore? They are based here.
You know, they probably did!
What an AWESOME event, congrats on getting to attend (lucky!) I love Under Armour, it's so comfortable (and cute!) <3
That is an awesome event! I love UA clothing!!
I love Under Armour. I wear their workout clothes myself, and I buy them for my kids. Nothing else works quite like it. They have a great product!
Looks like you all had fun. I do have some Under Armour fr the gym. Oh, you hung out with Christen of Divas and Dorks…. cool… she's a long time web design client of mine.
Is that right? I love Divas and Dorks!
That sounds like a fun event! I love UA…especially in winter months.
Congrats on the fun event! Awesome! I love the shot of your hair too! That cracks me up. Their clothes are so great!
I just began working with a personal trainer to get in shape and it is really hard!! IT does take 100% WILL to get there and complete the workouts when you are tired, busy, weak…whatever roadblock is in the way. I am excited about this campaign!!! I want to get the shirt with the logo on it to wear to my gym 🙂
Good luck with your workouts! I think it's great that you have a trainer because they do make it easier to stick with it. Accountability and all that!
I love that quote! Looks like you had fun!
Very cool event. Catchy Quote "I Will What I Want"
awesome event put on my them! They really do have some great clothes.. i have a few pairs to work out in.
What a great event and promotion. I love Under Armour workout clothes.
I've never been to an event like this before, looks like a lot of fun.
Looks like a lot of fun! I love the outfits! Those shirts are too cute!
I love the shirts! It definitely has an empowering message.
What an awesome thing to be part of. Looks like you had a great time.
My boyfriend is also a fan of Under Armour. Too bad that we don't have a vast collection of those products available here for women.
Be proud of who you are! You can't get what you want without acting on it so make it happen!
Oh wow, she really did make you all do a tough workout. I think I would have snuck off to the snacks a wee bit early too. 😉
What a cool event you got to attend! We are big fans of under armour in this house. I'm washing some right now actually 🙂
I love this!!!! The campaign is so empowering! i love the video of Giselle! So glad they chose her to be their spokes person!
xo,
cait
http://gussied-up.blogspot.com
Looks like a fun (and sweaty) experience. lol. I love Under Armour gear. I WILL make myself work out today!
Misty Copeland is amazing on so many levels and you guys are too funny sneaking over to the snacks…I saw Ty on here, I won't assume she was the ring leader. lol Thanks so much for sharing such an inspirational post.
Thanks to my former pro ball playin' hubs, Under Amour is a family fave in our house!
Sounds like a fun event! It's also a great reminder that sometimes you need to do for yourself.
I always thought it was a men's line, namely underwear, for some reason. That's great that they make workout clothing for women, too!
Looks like an awesome event. I am glad you had a wonderful time. I would love to do something like this. Thanks for sharing.
looks like great fun! I thought about hitting up the under armor outlet by us for my tween nephews for Christmas this year.
Love the phrase, and man that girl sure has muscles on her muscles. Fantastic Post… thanks for sharing.
At least they put healthy food on the snack table, lol! It does look like a great event!
What an awesome event. I just love those tanks!
What an amazing event, I loved that you spent it with your friends!
i love under armour, it is so comfortable.
That workout looks like it was a blast! I adore my Under Armour gear, especially my shoes. & I have to say, Gisele's commercial, is pretty powerful!
This looks like it was so much fun!
Whenever I watch the ballerina video I get really emotional. It's beautifully made and sends the perfect message. No matter what people say you can't do, as long as you want it bad enough you can get it. Wish I had been there, would have gone to the sushi bar too with you..I mean them 😛